“Event Manager” –A very loosely used term by everyone. People who are the suppliers of stage, lights, sound call themselves an event manager! And that precisely is the reason, my friend, that people have started treating this industry as a low industry. If a doctor / engineer/ banker/ graduate / IIM graduate etc. start an event management firm, people ask WHY? “You are a doctor? Why event management? It is not for people like you.” This is how low the event management industry has its standard as on date.

Can’t anyone with a passion for events, do an event? Why are we judged by the degrees we have or the qualifications we possess? the irony is, these people who come from professional background can bring about the change in the event management industry- These are the people who can generate new concepts, ideas and raise the standards of this industry.

All the industries have started treating event managers as suppliers. I will not use the term “vendors” here because this is not an appropriate term for any person providing his/ her services to an organization. Actually, the job and responsibilities of an event manager are far beyond by being a supplier… Event manager conceptualizes, creates and deliver the ideas to the client and does the production part. Does it seem easy? No! Event management is a skill and not everyone’s cup of tea. Only those people who have the passion and zeal for doing events succeed.

In today’s world, we see every other person turning and becoming an “event manager”. This is because people think it as an easy way to earn money fast!

How many of us have heard the phrase “Oh he is in event management! He must be minting money.” Is it true?

Initially, A big NO. Some of them have to shell out money from their own pocket to sustain. Later, if one succeeds, maybe after some years or if lady luck smiles upon him/ her in a few months, then money starts pouring in.

Let me tell you one thing guys- Those who are real time in event management, don’t do it for money! It is the excitement of doing an event which drives them and yes, money is required to sustain their normal living.

People who are into this industry will agree with me, that it is not easy getting clients and events. It is harder than doing a 9 to 5 job. It requires passion, constant dedication, not giving up attitude and extreme hard work to get a name in this industry.

Most of the event management companies get started with a big dream but later they close. Why? At times people say, they lacked funds for sustaining. Some say, they tried but could not get events. Some say, they were cheated of their ideas etc. But as per me, the only thing which is necessary in event management is PATIENCE. You must “Hold On”. It takes time to any business to start. In today’s world people are impatient and they give up too easily. But patience and persistence is the key to success. As Thomas Edison said:

“Many of life’s failures are people who did not realize how close they were to success when they gave up!”

So, All the best to all the event managers out there. Live your passion to the fullest and do wonders to make this industry proud!


Next: Event Management in Healthcare


Dr. Preeti Sharma

Founder & CEO

Red Broomm Events


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