“Event Manager” –A very loosely used term by everyone. People who are the suppliers of stage, lights, sound call themselves an event manager! And that precisely is the reason, my friend, that people have started treating this industry as a low industry. If a doctor / engineer/ banker/ graduate / IIM graduate etc. start an event management firm, people ask WHY? “You are a doctor? Why event management? It is not for people like you.” This is how low the event management industry has its standard as on date.

Can’t anyone with a passion for events, do an event? Why are we judged by the degrees we have or the qualifications we possess? the irony is, these people who come from professional background can bring about the change in the event management industry- These are the people who can generate new concepts, ideas and raise the standards of this industry.

All the industries have started treating event managers as suppliers. I will not use the term “vendors” here because this is not an appropriate term for any person providing his/ her services to an organization. Actually, the job and responsibilities of an event manager are far beyond by being a supplier… Event manager conceptualizes, creates and deliver the ideas to the client and does the production part. Does it seem easy? No! Event management is a skill and not everyone’s cup of tea. Only those people who have the passion and zeal for doing events succeed.

In today’s world, we see every other person turning and becoming an “event manager”. This is because people think it as an easy way to earn money fast!

How many of us have heard the phrase “Oh he is in event management! He must be minting money.” Is it true?

Initially, A big NO. Some of them have to shell out money from their own pocket to sustain. Later, if one succeeds, maybe after some years or if lady luck smiles upon him/ her in a few months, then money starts pouring in.

Let me tell you one thing guys- Those who are real time in event management, don’t do it for money! It is the excitement of doing an event which drives them and yes, money is required to sustain their normal living.

People who are into this industry will agree with me, that it is not easy getting clients and events. It is harder than doing a 9 to 5 job. It requires passion, constant dedication, not giving up attitude and extreme hard work to get a name in this industry.

Most of the event management companies get started with a big dream but later they close. Why? At times people say, they lacked funds for sustaining. Some say, they tried but could not get events. Some say, they were cheated of their ideas etc. But as per me, the only thing which is necessary in event management is PATIENCE. You must “Hold On”. It takes time to any business to start. In today’s world people are impatient and they give up too easily. But patience and persistence is the key to success. As Thomas Edison said:

“Many of life’s failures are people who did not realize how close they were to success when they gave up!”

So, All the best to all the event managers out there. Live your passion to the fullest and do wonders to make this industry proud!


Next: Event Management in Healthcare


Dr. Preeti Sharma

Founder & CEO

Red Broomm Events



We can do without our husbands but can’t do without our maids!!!


A statement heard by me when I spoke to couple of women I knew in my circle.

Isn’t this the reality??? Yes…

In today’s era, where there is a nuclear family instead of a joint family, where there are both working couples, where our normal relaxing life is replaced by a fast paced hectic, stressful life, life without maids is not imagined…


Nowadays families are so dependent on maids that we can’t imagine them even taking a day off and by chance if they do so, then we are doomed!


Who will do the dishes? Who will sweep and mop the floor? Who will cut the vegetables? Who will cook? Who will put the clothes on the line from the machine? Who will fold the dried clothes? And the list continues….


One of my friends told about the story of her maids:


My friend Priya, a mother of two, 4 and 6 yr old boys , lives in a 2 BHK house in Bangalore in Banshankhari with her husband. Both are working and they have 4 maids who visit their house. One for washing the dishes, one for cleaning and mopping, one cook and one for folding and ironing the clothes. It was a Friday when Priya was getting ready to go to office and her cleaning maid told her that she would not be able to come on Saturday and Sunday as she was going to her village to meet her grandma. Priya’s face fell as she got this news. She tried to tell the maid that 2 days would be too difficult for her to manage but in vain. Priya was thinking that its ok if one maid has taken a leave, she would tell any of the other to do the cleaning and mopping as Priya wanted to relax on a Saturday and Sunday after a hectic week. As Priya sat in an auto on her way to office, her phone rang. She looked at the number and her heart sank. It was her cook’s number. She picked up the phone to hear her cook telling her that someone had died in her family and she is leaving today and will not come till Tuesday. Priya literally wanted to shout at her and say “What the hell? Why so many days? But how can she shout she thought. Someone had died in the cook’s family. That’s a calamity. She just spoke” Try to come on Monday and kept the phone.


Priya was in a jovial mood on a Friday morning but in an hour’s time, her mood saddened. The whole 9 hours at the office went into thinking how would she manage the house on Saturday and Sunday…


Isn’t this story familiar? Don’t we at times, go through these situations?


We have so so so  become dependent on our helps that we let our moods alter because of them.  We should not let that happen. Because if we let this happen, then our Saturday and Sunday and not to forget, the Friday will be a hell!

One of my other friend narrated her story.


Pooja was a single mother of a girl Rhea who was 3 years old. She had kept one maid who came at 8 am and left at 7 pm at night. Pooja was working as a freelancer from her home so she stayed at home. Now this maid had 3 children and a drunk husband.  Initially when Pooja kept this maid, the work was done very smartly and the maid took care of everything. Then after 3 months, the maid started to take leaves for 2 days frequently, which left Pooja to do all the house work and her official work too. She asked the maid one day about her leaves, to which the maid replied that her husband had thrown her and the kids out of the house and they had slept in the temple for 2 days. Pooja as being a mother, felt pity and gave some 5000 rupees to her maid as advance to take a small place on rent and also increased her salary. The maid thanked her and started coming regularly. After 3 months, one day the maid came beaten black and blue and told Pooja that her husband had taken 10,000 rupees from people and had drunk it all and these people came to her house and were asking for money and had beaten her up. After telling the maid that they can’t do that to her and telling her to tell the police, the maid said that she lives alone and they can do anything. The maid asked Pooja for some money and Pooja had to give Rs 10000 to her or else she would lose the maid.

The maid thanked her and told that Pooja was like a god to her and took the money and left.

That was the last Pooja saw of the maid. She tried to search for the maid on the address that the maid had given but that was the false address.


Doesn’t this story also seem familiar? Some of us have had such experiences with our maids…


But still we are dependent on them… they have become our necessity…


Funny, right? But a fact…


Next: Life is meant to be enjoyed

  Dr. Preeti Sharma

    Founder & CEO

Red Broomm Events




Trriiinnnng…Trrrriiinnng…. Trrriiiinng.. Mira could hear the ringing next to her ears. She tried hard to grope in the dark for her phone to switch off the alarm. “Why is it ringing? Who put the alarm? We are on holidays now. Why to get up?” Mira was dreaming, when she was awakened by the kick on her leg. “Mira… Mira. Shut the alarm yaar. If you want to put the alarm, please learn to shut it also” her husband Suraj, was shouting after trying to kick softly at her leg to wake her up. Mira got up at once in shock and started searching for her phone. The voice was coming from beneath her pillow. She put her hand and took out the phone and dismissed the alarm and looked at Suraj. He was staring at her with a frown on his face.

“Sorry, go back to sleep” Mira said and climbed out of the bed. She looked at Dia, her 4-year-old daughter sleeping soundly unaware of the commotion the alarm had caused.

Tiptoed, Mira went to the bathroom and freshened up. She tried to make minimal noise so that Suraj will not wake up.

When she came out of the bathroom, Suraj was sitting on the bed with his head hung low. “What happened? Mira asked softly not to wake Dia.

“You happened!” Suraj said growling at her softly and went to the bathroom and shut the door with a bang.

Mira looked at DIa, thankful that the bang had not woken up her daughter.

She went to the place which she hated the most-kitchen. She looked at the clock- 5 am. Oh my God! I am late. She thought. Hurriedly she started cooking breakfast for Dia and Suraj. She remembered Suraj had asked her to make “Aloo ka paratha” for breakfast and Fried Rice in lunch which he carried to office. On one gas, she put some potatoes in the cooker and milk on the other. Side by side, she started making tea.

Without her morning tea, Mira was like a dead meat.

“Shit! Today I got up late”, she muttered under her breath. Normally Mira gets up at 4 am and finishes all the chores by 6 am when her maid comes and then she sits and has her cup of tea in peace for 5 minutes. But not today.

Lunch got ready and she packed it in the tiffin for Suraj. She had to make t “Aloo parathas” when Suraj would come for breakfast so that he can eat hot hot parathas. She didn’t want to make them and put them in the casserole as Suraj liked them hot from the “Tawa”.

She boiled the milk and emptied one glass for Dia and kept it on the table. She filled water in the jug and kept all the plates for breakfast with cutlery neatly arranged on the table. Dia’s breakfast was bread butter jam which was kept in her tiffin box. Mira put Dias tiffin in her bag and kept Surajs tiffin on the table. She took the keys off the holder and Surajs laptop and kept them together with the tiffin box.

The tea was boiling and Mira badly wanted to have her tea as her head had started aching, but she had to take out Dia’s and Surajs clothes. She put the gas on sim and went to do the remaining chores. Thank god, I had ironed them yesterday night” though Mira.

She went to the almirah and took out Dias uniform and laid it on the bed next to Surajs clothes.

Now I can have tea in peace. “she thought and was going to sieve the tea, when the doorbell rang. She looked at the clock 6 am. She opened the door and her 1st maid was standing there. Mira heaved a sigh of relief on seeing her.

Mira sieved the tea for her and the maid and sat down to have her tea. She had just taken one sip when Suraj shouted from the bathroom. “Mira Mira… where is the soap?”

She left her tea and ran to the room. She had forgotten that the soap had got over yesterday. She went to her cupboard and took out the soap and handed over it to Suraj in the bathroom. She looked at Dia who was tossing and turning in the bed. Dia opened her eyes lazily and made a sad smiley face and said  “Milk mama…”

Oh yes! Mira picked Dia up in her arms and took her to the washbasin. She washed her faced and made her rinse her mouth with Dia screaming her guts out. Then she made Dia sit on the table and handed her the glass to drink her milk.

By this time Mira’s tea had gotten cold. She took a sip and said “Uggghh” and kept it back.

It was 6.20 am when her other maid came for cleaning the house. Suraj had gotten all dressed up and was sitting at the table waiting for Mira to serve the breakfast.

Mira was in the kitchen getting the “aloo ka paratha” ready. “Mira… hurry up… I am getting late… I have to reach office by 8 am. Why can’t you make parathas beforehand?” Suraj was shouting.

“Yes!! Getting”… Mira replied and came out with hot hot parathas in a plate with pickle with a smile on her face.

“Uff… It’s so hot… How can I eat it?” Suraj was mumbling when he tried to take a bite off the paratha. Mira shouted from the kitchen—“Dia? Have you finished your milk?”

Trring … bell rang… Mira took out the other “paratha” and put it on Suraj s plate and went to answer the bell. It must be the driver, thought Mira. And yes, it was! She gave the driver, Surajs laptop and lunch box while Suraj was busy eating “the parathas” and flipping over the newspaper simultaneously.

She made one more hot paratha for Suraj, when he shouted… “I am done!” and he got up to wash his hands leaving the plate on the table.

Mira switched off the gas, came to Dia. Dia was smiling and she had just finished one quarter of her milk. “Dia!! Finish your milk. You need to get ready for school beta… the bus will be here in 20 mins”. Mira made Dia drink up her milk and took her to the bathroom.

“Bye Mira… Bye Dia… “She heard Suraj leaving with the bang of the door closing. Mira gave Dia her bath, dressed her up and made her eat 2 biscuits.

Dia and Mira were running to the main gate to catch the school bus when Mira realized that she had left her purse in the main dining room and the maids were working now.

She just could not go back but only pray that no money should be gone.

Bus driver was waiting at the gate from past 5 minutes and gave Mira a stare. Mira smiled and apologized and waved a sweet goodbye to Dia.

Mira walked back hurriedly to her home crossing her fingers “Oh I hope my money is not gone!”

She opened the door to her flat. Both maids had left by this time and her purse was on the sofa. She quickly searched in her purse and saw that nothing had been taken. “Thank God!” she muttered under her breath and said a silent thank you to god and promised herself that she will never leave her purse out in open again.

She got up from the sofa and heard the doorbell again. She opened the door to find the iron man asking for clothes. She got all the clothes to iron and gave it to him. She looked at the clock and her cold tea. It was 8 am and she still didn’t have her tea. She took the tea and boiled it and sat down to have it.

Tea made her lively again and Mira started to make the bed and cleaned up the mess Suraj and Dia had made. She picked up the dishes from the table which Suraj had left and glasses and kept them in the sink, cleaned the kitchen.

It was 9 am when she finished cleaning and then she remembered that she had to put the clothes for washing in the machine. She took out Surajs and Dias dirty clothes and searched for her clothes which needed washing and put them in the washing machine. One of Surajs shirt needed hand wash which she reminded herself to do before taking bath.

Mira went for her bath and did puja and was entering the kitchen to make something for Dia when her mother called on the phone. After talking to her mother who lived in the same city around 4 kms away, she went back to the kitchen to make “dal chawal and sabji” for Dia. She looked at the clock. 11 am. DIa will be back by 12. She cooked and then went to pick Dia up from the apartment gate.

Dia jumped at her mother and spoke nonstop telling her what she did at school. Mira was starting to have a headache when she realized that again she had missed her breakfast, as on most of the days.

Mira fed Dia and made her to sleep. It was 2 pm when Mira sat down with her lunch plate to eat. She had just put the first bite into her mouth when the doorbell rang. Now Mira was getting irritated. She got up to see the iron man coming back with her ironed clothes. She paid him and finished her lunch in 15 minutes.

She cleaned the kitchen and wanted to lie for 15 minutes when the doorbell again rang. “Now who is it?”She thought. She opened the door and found her neighbor standing and asking for some sugar. She went to the kitchen and did a good neighbor’s duty.

Finally, I can lay down for 10 minutes. She thought. She had just closed her eyes when Dia started crying … “Mama! Mama!…” Mira got up suddenly and saw DIa crying. Dia had got up from her sleep with a bad dream. She cajoled Dia and made her sleep again after some time. She looked at the clock. 4.30 pm.

“Now how can I sleep?” Mira thought and got out of the bed. She went to the kitchen, prepared milk for DIa and dinner for everyone and her cup of tea.

It was 5 pm when DIa woke up and after having her milk, asked Mira to go with her as she wanted to cycle. Mira got dressed and took her for cycling. She spoke to some apartment people in the meantime while DIa was cycling. After 1 hour, she took Dia back home. Mira gave Dia a bath and got her dressed.

Trring … The doorbell rang. Dia went to open it and saw her father. “Papa! Papa! Papa!” She shouted and jumped on Suraj.

Suraj plopped himself on the sofa and told Mira, “I am so tired from morning.! Can I have a cup of tea? And by the way, Mira, you are looking so fresh!! Slept a lot throughout the day ha?”

Mira looked at him and smiled and went to the kitchen to prepare the tea.

Dr. Preeti Sharma

Founder & CEO

Red Broomm Events

Next: Maid Woes



The word “entrepreneur” or “entrepreneurship” looks so classy and Sauvé. The minute we hear someone is an entrepreneur, we have that WOW look in our eyes. And YES! It is true.

In today’s world, you see so many youngsters, middle age and even elderly turning entrepreneurs. So, what is it which drives the people to be an entrepreneur?


In my opinion, the feeling or motivation or zeal to be an entrepreneur is not taught. It is from inside. Maybe genetic, maybe passion or maybe choice or etc. But the bottom line is that being an entrepreneur is not taught by anyone.


If a person has it in her or him, he/she would be an entrepreneur.


The journey from thinking to its startup and to its completion (which many of the entrepreneurs don’t see) is not a smooth ride. It is the road full of gravels, mud, ditches, in which you at times get stuck and at times drown in the quicksand. Trust me, it’s never a straight, smooth road. You must build the road yourself.


Let’s cut down all the English idioms which are written above. It all melts down to one thing—IT IS DIFFICULT.


But at the same time, it is exciting! It gives you the adrenaline rush which not even any drug can give. It makes you alive.


If entrepreneurship is all that exciting… adrenalin rush… etc. then why do people fail? Why do some startups close? Why do people become bankrupt?


There are many reasons as to why the above happens. Some views are because startup lack funds, some opine that they lack business planning, some say customers don’t want what the startup has to offer, some even say they never got an investor, etc.


All the above reasons are true to some extent. But, what I feel is that the most important thing why an entrepreneur who has a startup fails is because she/ he gives up too soon. We people, lack patience. If our business does not sustain for some time, we get paranoid because there is cash outflow but not inflow. So, we try to pull along for some months and then eventually, give up.


But you know the irony?


The minute you give up, that’s the time when you are just near the finishing line. Many entrepreneurs give up just before the finishing line and later they realize, that if they would have stayed a tiny-winy bit longer, they would have made it. Yes… that tiny-winy bit is called Patience!


So, my dear friends, the journey about entrepreneurship is no more a road less travelled, but a journey of patience and perseverance.


Next: A dairy of a housewife


Dr. Preeti Sharma

Founder & CEO

Red Broomm Events



The minute I speak event management in hospitals, people look at me and ask “What is that? Isn’t it the same as event management?”

This is the common misconception everyone has about managing hospital events. They feel it’s the same as managing any event. But friends, I beg to disagree. If managing events is a hard task, then managing hospital events is 10 times that.

Normally big hospitals (over 250 bedded), have a fully functional marketing department which in-house, a marketing head, marketing managers, branding managers, team leads and executives. This makes a team. So, for small events, hospital prefers to do in in house. They feel it’s a waste of money paying to the event management companies and use their own resources to do the job. If they require a stage or a backdrop or sound system, they approach the individual suppliers and take it from them and have the event.

If there is big event/ conference, then the hospital faces difficulty to handle it. So, what does the hospital do? Some of the hospitals look for any event management companies. Then the hospital asks for a quotation based on their requirement and whichever event management company gives the lowest quote, they go with them for that event. But here the lowest quotation is not the normally low quotation but the lowest as anyone can imagine. – Reason the hospital states is that, hospitals do not have budget. But they want the event to be the best.

It is seen that most of the event management companies hardly handle hospitals. Why is it so?  Is it that hospitals do not entertain event management companies or is it that event management companies do not want to work with hospitals?

Let’s discuss both individually from each’s perspective


Event management companies want to be associated with hospitals, so they try to give the lowest, lowest and still lowest quotation so that they get the next event also and they can be associated with the hospital. But in the next event of the hospital, again the hospital asks for 3 quotations from different event management companies and again go with the lowest. In the end the event management company which had done the previous event for the hospital, might not even get the second event if they do not quote lowest.

Event management companies when doing the first event for hospital usually after decreasing the quotation to rock bottom in hope of getting the next event, at times shell out money from their pocket. And they cannot do this all the time because they would not earn anything, rather lose everything.

So, what happens?

Event management company stops doing events for hospital.

And this is the case with all the event management companies. So, the hospital finds it difficult to find event management companies in due course of time.

Now, if there is an urgent requirement from the hospital’s side, then what does the other event management company do? They charge the hospital double and triple what the previous company was charging, because they know the hospitalwill not give them another chance to do the event, so it’s better to bill them maximally.

Result- The hospital doesn’t work with them again and neither does the event management company works with the hospital again


In hospitals, Marketing and Branding people want to hire event management companies to do their events, but they are not given that budget from the senior management. IT IS THE TRUTH. But the senior management wants the best from the event management company, if they are taking them.

Hospitals wants to empanel one event management company but their protocols do not allow them. The hospitals protocols are to get three or more quotations from the event management companies and then decide on the lowest.Also, the budget allocated to the marketing department to do the event is so low that even the managers in the hospital can’t help. When they try to convince the event management companies, that they have a very low budget for the event, it seems unbelievable for the event managers as the hospital is earning so much then how can the hospital have low budget—

Hence event management companies don’t work with hospitals and Vice-versa

That’s where the gap lies…

Next: Being an entrepreneur – A perspective

   Dr. Preeti Sharma

    Founder & CEO

Red Broomm Events